Are you giving Information or Advice?
Information
Information or guidance helps people make their own decisions by giving them the information and tools to reach a reasonable outcome on their own.
Advice
Giving advice means the Financial Adviser has more responsibility in the member’s decision making. The adviser is directing the member about the best choice in the market and making recommendations based on personal and financial considerations relevant to the member.
If you direct a member, you are giving advice no matter how inadvertently you do it.
Avoid answering when members ask what you would do.
You should not say: "If I were you" "That sounds like the best option"
It would be better to say: "You may wish to consider" "You have a number of options"
